1. Deep knowledge of online PR & social media

• To run effective online PR and social media campaigns you need to use a whole different set of methods, tools and tactics than you would with a traditional PR campaign.
• We are digital experts and know all there is to know about social networking, blogs, forums, viral and aggregators, and the way they can be used to help your business.

2. We have years of experience

• Social media optimisation and online PR are a hot topic right now, but we have been doing it for years! Because of this, we are at the forefront when it comes to devising high impact, cost effective campaigns.
• We know how to monitor conversations and interact with the 3 types of social influencers.

3.  Our social media campaigns work

• We will design bespoke social media optimisation and online PR campaigns for you, aimed at helping you make your mark in the social media arena.
• An integral part of our campaigns is to continuously differentiate you from your competitors.

4. We help you connect with online communities

• As more and more of your consumers are active online, you need to be looking at ways of how to engage with them.
• We will help you find out and understand your consumers’ needs and wants – sometimes before even they realise it!

5.  We are in-synch with your offline PR

• Consistent offline and online PR efforts are together much more effective and can help unleash the absolute potential of your business.
• We work with your offline PR team to make sure the strategic and creative concepts we devise for the online world complement your existing offline PR service.

6.  We have a flexible approach

• Our social media optimisation and online PR teams can work as an integrated part of your communications team, providing you with our specialist knowledge.
• Or we will happily work alongside your other partners, including advertising agencies, conventional PR or in house PR agencies to create fully integrated marketing campaigns.

7.  We will always keep you in the loop

• We continuously track what we do and report back to you.
• Our tracking and monitoring services will tell you what we do, how we do it and what results you’re getting.

So why not get in touch with us today and find out how Mason Williams Communications Agency can help drive conversions.

Our search engine optimisation service includes:

• Complete “on-page” optimisation – we make sure all the code on your website is perfect for search engine indexing.
• Click-to-conversion optimisation – we will analyse your website’s click-to-conversion path and make sure the extra clicks we generate actually convert to leads.
• Link building – we will build numerous inbound links to your website – an important factor in establishing your website as an online authority in your specialist field.
• Full ROI reporting – detailed performance reporting will accurately track the amount of business your extra clicks have delivered.
• Keyword position reporting – comprehensive monthly reports with detailed positional information for each keyword – demonstrates how your website is performing for the keywords that are important to your business.
• Online press release submission – your company press releases can be distributed online by our SEO experts to ensure they generate links back to your website.

Some clients see Search Engine Optimisation as a add-on, or just don’t take it as a serious marketing strategy, but that’s not how we see it.

In recent analysis of our SEO clients, we delivered an average ROI of 165:1. Enabling our clients to get £165 back for every £1 they spend isn’t easy, nor is increasing on-line conversions by 90%; it takes a lot of hard work, industry insight expertise, and continuous optimisation to ensure that our clients benefit from improved sales and ROI.

Whether you’ve got videos or are looking to have them produced, we have various services to ensure you engage and inform your online market.

We can help your video reach a wider audience online by submitting your videos to the webs most populr video sites and portals and generating a buzz around your videos.

Video Advertising and Promotion
We also plan and deliver effective video advertising campaigns to promote your video to your ideal audience and on the most relevant websites. Video advertising can come in various formats including:

• In-Video
• Click to Play
• In-Stream
• Around Video
• Video Search

YouTube
YouTube is undoubtedly the worlds most popular video sharing website and is the first place to start when looking to actively promote your video. We can assist in all aspects of your YouTube strategy, from submitting your video to advertising on YouTube, we’re here to help. We also design and develop bespoke YouTube Channels where you can hold all your videos in a branded page.

YouTube Brand Channel

YouTube Channels are the perfect place to house all video content for businesses or brands and is essentially a customisable home page within the world’s most popular video site.

Having a branded YouTube channel will allow your brand to gain additional online exposure and allow your videos to reach a much wider audience. YouTube allows you to really showcase your content, giving it the opportunity to be spread further and virally.
We also offer full Social Media integration to ensure your video content is automatically uploaded to your other social presences, such as Facebook and Twitter. We can also integrate your new YouTube Channel into your blog.

At Mason Williams Digital we develop bespoke branded YouTube Channels for clients. We can setup and design your Channel to meet your exact requirements. If you need a new presence on YouTube, or already have a Channel that needs a makeover and social integration, get in touch today.

Facebook pages are the perfect place for you to connect with the people who really matter… your customers! Developing real connections and dynamic relationships by truly engaging your audience on social networks allows for direct two-way communications between brand and consumer.fb-pages-1

Our services include bespoke Facebook Page design and build allowing for full page customization to ensure your presence on Facebook fully represents your brand and makes you stand out of the crowd. We can develop specific features to make sure your campaign goals are reached. Just let us know what you need and we will develop a bespoke solution!

When creating Facebook pages for clients we use the latest technology and applications to develop a company profile to perfectly suit your requirements.

Some features we can incorporate include:

• Photo’s and Video’s – Your Photos and videos and even those from your fans – also, why not integrate YouTube
• Discussion Board / Wall – speak to your fans and get their feedback
• Resource links – including downloads, white papers etc
• RSS Feed Installation – news direct from your blog straight into Facebook and to your fans
• Fully customized tabs and design – just let us know your requirements!
• Competitions & Promotions – why not run a promotion through Facebook or extend your off-line promos to your fans
• Events – Let fans know where and when you’ll be
• Polls – Get feedback from your customer base
• Links – to your website or other social media presences
• Twitter – integrate your twitter feed into Facebook
• Contact Forms – Get direct response / enquiries from your fans
• News – Keep fans updated with latest news
• Welcome / Become a Fan Tab
• Ecommerce solutionsApplication development
• Bespoke features – If you have an idea in mind we’re confident we can produce it, we are more than happy to discuss possibilities.

Facebook Ads are the perfect way to reach both broad and niche markets precisely. Your business can advertise to your exact audiences based on specific social and geographical information.

Age, gender, location and personal interests, to name but a few, can all refine targeting.

Basically, you choose your ideal target audience and then we will develop a perfect Facebook advertising campaign to suit!

Facebook Pages

We can design and develop bespoke Facebook Pages for your brand. Also using Facebook Page adverts we can promote and drive highly relevant traffic to your new Facebook Page.

Our Facebook Marketing Service:

• Audience Identification – Finding and targeting your perfect audience including estimated audience size and costs to advertise.
• Facebook Page Build – We can design, build and maintain a specific Facebook page to your exact businesses requirements.
• Creative Design – We will create all images used for the ads with some excellent creative ideas, designed especially for your target audience.
• Statistical Monitoring – Using a combination of Facebook Insights and Google Analytics we are able to report back on the progress of the campaign in detail. This includes demographic data reporting on who is engaging with your ads and page.
• ROI Reporting – We keep you updated with monthly ROI performance reports detailing the exact expenditure vs conversion rate.

Benefits of Social Bookmarking

• A detailed report given on submission of the link to different social networking sites.
• 100% manual submissions.
• An assured way of drawing traffic through increased popularity in the social groups.
• Facilitates viral marketing for the links are lifted by different blogs and forums.
• One of the latest and fastest ways to get lifted and indexed in major search engines at top ranks.
• Enhanced social network exposure.

Key Features

• Submissions to top social bookmarking sites which will increase the site popularity and thereby traffic.
• Manual submissions to different sites by experts in the field.
• Quality one way links and permanent links, with no requirement for reciprocal links.
• 24 hours customer service and support.
• Access to view the top quality PR sites that we submit your link to.
• Highly affordable and competitive prices and a whole host of social bookmarking services.

How we do it

Through the multiple accounts that our experts have in different sites they participate actively in the social bookmarking activity. Our experts will create fresh lists every day to meet the requirements of our clients in varying niches. They then post a link to your site in the relevant niches.
This process is done with great circumspection taking quite some time so that this SEO strategy meets the purpose it purports to. This technique is found to be more reliable as sites are bookmarked by real human beings and links are created rather than the usual computer algorithms.
When our experts post the link to your website as a specific social bookmark, it is recognized by the others in the social group too as being relevant to what they are looking for and enjoyable too. More the number of bookmarks for your website, more popular do the links become and draws targeted traffic. Eventually, this results in a high rank in these social bookmarking sites and concomitantly gets lifted and indexed by major search engines.

Social Media relies on user-generated content and allows users to share, discuss and participate in the conversation. It also allows people or businesses to become both readers and publishers of content. Interaction also plays a key role in Social Media with communication between fellow users increasing content levels and further spreading the word.

This content can come in many forms including; text, images, videos and audio. Online communities are also created through Social Media as like-minded individuals discuss their common interests.

Social Media is fast moving with a constant stream of new technologies being created allowing for greater interaction and new ways to share content online.

Below is a list of the most popular Social Media platform types:

• Social Networks – Social Networks are platforms designed for users to interact with one another and allow people to create personal profiles in which they can communicate with fellow users –most often friends, family or business associates. Social Networks allow users to chat and share content – be it through text, photo or video. Currently, the most popular social networking sites include Facebook, MySpace, LinkedIn and Bebo.
• Video Sharing – Video is a content medium that can be uploaded and shared online. A prime example would be YouTube. Users can comment on posted videos and increase viewer numbers through links, word of mouth and by uploading the video to other online portals/sites.
• Photo sharing – Photo sharing sites are becoming increasingly popular and allow users to upload and share their photographs or images online. These photos can then be shared across the web. A good example of a photo sharing website would be Flickr.
• Blogging/Forums – Blogs and forums are types of websites usually maintained by an individual, a business or an online community. The way in which a blog differs from a standard static website is in the regular updates or entries made. These can be made up of a multitude of things be it a running commentary, event updates, latest news or rich media. Blogs are also highly interactive and most blogs allow for readers to post comments or add to an article. Micro blogging is a more recent phenomenon allowing users to post very short text posts on a regular basis – Twitter is the best example of this.
• Social Bookmarking – Social bookmarking sites allow users to share their thoughts on content across the web. They can comment of all types of content whether it is an overall website, a blog post, a news article or even a photo or video. By publicly bookmarking this content it becomes suggested to other relevant users who in turn read and can also bookmark the item spreading it across the internet. Popular social bookmarking sites include: Digg, StumbleUpon, Reddit and del.icio.us.

This is certainly not a definitive list of all things Social Media, but it gives you an idea of the wide range of online mediums which are all grouped and incorporated into the common phrase ‘Social Media’.

Mason Williams Digital is known for the best online marketing services including social media optimization and content optimization. These services aim at optimizing the Website for prospective users through various online tools such as blogs, social networking Websites, micro blogging services, online video tools, etc.

Social media optimization (SMO) is a relatively new concept. SMO can be viewed as an extension of search engine optimization (SEO).

While SEO strategies aim at optimizing the Website mainly for search engines, SMO target the social community or the customers directly.

However, both methods are complementary to each other. When a Website is optimized for search engines, it is naturally optimized for the target viewers, or the customer community.

Similarly when a Website is optimized for social media, it naturally gains a lot of organic links and content that will help raise its page ranking among different search engines.

In this regard, we can say that both SEO and SMO are interrelated and can be accepted as part of online marketing strategies of a business.

To find out more about how Mason Williams Digital can help you optimise your website for social media, please contact us today.