The Data Protection Act governs the use of personal information by businesses and other organisations. Mason Williams Digital comply with the act when dealing with customer information as part of our business.

The data protection principles require that information is:

• Processed fairly and lawfully
• Processed for one or more specified and lawful purposes, and not further processed in any way that is incompatible with the original purpose
• Adequate, relevant and not excessive
• Accurate and, where necessary, kept up to date
• Kept for no longer than is necessary for the purpose for which it is being used
• Processed in line with an individual's rights
• Kept secure with appropriate technical and organisational measures taken to protect the information
• Not transferred outside the European Economic Area (the European Union member states plus Norway, Iceland and Liechtenstein) unless there is adequate protection for the personal information being transferred.

The Act also requires Mason Williams Digital to inform the Information Commissioner what the information is used for.