Pay Per Click (PPC) Marketing

The concept behind Pay Per Click Marketing is quite simple; when a potential consumer searches the Web through a search engine or an affiliated partner, we ensure that relevant ad copy for your product or service is positioned in the most prominent, yet commercially viable, position in the sponsored search results.

A well-managed Pay-Per-Click advertising campaign is an invaluable form of online marketing:

• Pay Per Click listings are upfront and visible, putting you in touch with people who have searched for the products or services that your company offers.
• Having already searched for your product or service, these people arrive at your website as potential customers and not just browsers.
• A Pay-Per-Click campaign offers you genuine transparency, allowing you to measure success and maximise ROI.

Mason Williams Digital Pay-Per-Click campaigns offer:

Keyword Mining and Copywriting: We make sure that we produce an exhaustive list of the relevant search terms, accompanied by effective copy for each term, to give your Pay-Per-Click advertising campaign the best possible start.

Landing Page Optimisation: It’s critical to ensure that once web users click through to your site from a search, they find exactly what they want, and – most importantly – buy it. Guava will help you maximise your conversion rate.

Account Management: By creating and managing your search engine accounts, we can help to increase your advertising return – giving you more time to focus on running your business.

Shopping and Price Comparison Engines: Offering great prices is only beneficial to your business if potential customers are made aware of them. Guava ensures that your products and services are displayed on shopping comparison sites to showcase how price competitive you are.

Tracking and Reporting: We monitor every click through and offer you detailed reports at all times, resulting in a clear and accountable campaign. Our ‘Open Book’ policy also means you can access all your accounts continually.