Video Search Engine Optimisation (VSEO)

Video is everywhere. Thanks to the increased usage of broadband connections and the growth of video hosting and sharing sites such as YouTube video has exploded on the internet. It’s one of the best ways to engage an audience and cannot be excluded from your marketing campaign.

Creating an online video can mean reaching a huge audience for a cost effective investment when combined with effective content and Video Search Engine Optimisation (VSEO). Video Search Engine Optimisation will mean that your video reaches the widest audience possible and can be tracked and monitored to ensure greater effectiveness.

The number of video search and hosting sites are varied and numerous. We take this into account with the knowledge of how to submit your video content to a number of video portals, each with their own unique optimisation.

As Social Media Optimisation becomes increasingly important in terms of both search results and reach, we embrace its use for Video Search Engine Optimisation (VSEO). We submit your videos to numerous social networking and video sites which employ voting systems such as Digg, Reddit and Mixx to generate further viewings. Our marketing service embraces video search optimisation to ensure successful distribution and promotion of your video content, be it a viral campaign or training and support videos, to ensure maximum exposure for your business.

At Mason Williams Digital our Video Search Engine Optimisation (VSEO) services include:

• Video Search Optimisation planning, including preparing your video for the requirements of the sites it will be uploaded to.
• Video file meta date optimisation
• Video page optimization
• Video site map construction
• Video optimization – the creation of a video thumbnail and video data during video encoding.

The content of your video should incite a connection and generate a response from the viewer while delivering your message while using the best methods available to reach them.

We help in creating a great video that’s engaging and carries your message then combine it with our Video Search Optimisation services to deliver a powerful and essential marketing tool.